"Overview of the Motorsports Ecosystem and the Role of Engineers"

Tom German, Founder and President, ZEROSPEED Custom Cycles

The professional motorsports ecosystem connects fans to competitors and advertisers to consumers while creating an annual economic impact in excess of 10 billion USD (National Motorsports Coalition). Engineers hold key positions in almost every element of the ecosystem. An overview of this ecosystem will be presented and engineering roles throughout the ecosystem will be discussed. A notable portion of the presentation will focus on the organization structure of top tier race teams and the various race team engineering responsibilities will be defined and discussed. The presentation will conclude with a few insights on optimizing a motorsports career.

Thomas German started his motorsports career as a Race Tire Development Engineer. Leveraging his foundation in tire and vehicle dynamics, German progressed from a Tire Development Engineer to a Simulation Engineer to a Race Engineer and ultimately to the Technical Director and Chief Technical Officer. Holding the top technical position for INDYCAR and NASCAR race teams, German was accountable for all aspect of performance.

Working for top tier INDYCAR and NASCAR race teams, German has contributed to Championships in three different national race series, four Indianapolis 500 wins, and a World Closed Course Speed Record.

German holds a Bachelor of Science in Mechanical Engineering from the University of Akron and a Masters of Business Administration from the Massachusetts Institute of Technology Sloan School of Management.

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